Got this email from Mr. Peter Short today:
Ted we have sent out about a dozen platens to folks who  very graciously sent them to us to evaluate.  We think we are spot on with  the material and hardness at least for the older models and are awaiting  material in after the holiday to start looking at recoating the more recent  models which appear to have slightly harder platens.  In exchange for us  coating their platens we will await responses and reaction from the folks whose  platens we have recoated for the final verdict as to where we stand in  being able to serve this market. 
We have actually taken two orders from folks who seem  comfortable with the pricing we have quoted!  We are currently trying to  assemble a per inch price for platens based on their ID (core OD) and OD of the  platen (core and rubber) so we can provide quick pricing over the phone or  via email.  As with anything manufactured the more we can do of similar  size ID/OD the better pricing we can achieve ad pass along to the  customer. I know we are more costly than Ames probably was but at least  with these two orders the customers felt our pricing was  fair. 
Stay tuned…we keep plugging along.  Happy Fourth  to you and all the members of your group.  Looking to keep the  typewrite platen business here and healthy in the US!
Peter
Peter J.  Short
J.J. Short Associates,  Inc.
315-986-2827 (fax)
All of our parts, components and tooling are proudly made by American workers in the USA!
Very Good! I am awaiting the outcome and pricing.
Thanks for keeping the typosphere posted on these encouraging developments. The Ames price really was a throwback — ridiculously low when you consider that this is now a specialty/hobbyist service — so I think most people will understand that the price has to go up.
This is such great news. I cannot wait until they go live with orders. I have a few machines that could definitely use this service and, while I am planning on learning how to do it myself, I would like to have something to compare my home done platens to. I am sure the price will fit the work involved, although I never had the opportunity to use Ames.
Thanks for the update, and please keep them coming.
Ken